What We Offer
Desirable brands. Profitable growth.
Who we serve: African beauty, lifestyle and hospitality brands, and start-ups preparing to launch.
01. Brand Strategy and Marketing Consultancy
Strategy
- One 90-minute consultation
- Discuss business goals and main marketing challenge
- Tailored expert recommendations
- Guidance on positioning, priorities or campaign direction
- Written action plan with practical next steps
Brand Audit
- Review of brand identity and digital presence
- Messaging and market-positioning assessment
- Audience and competitor review
- Identify gaps, inconsistencies and growth opportunities
- Strategic recommendations and prioritised action plan
Brand Launch
- Positioning workshop
- Mini identity kit
- Core messaging
- Agreed social profile optimisation
- 30-day content calendar and
- Launch marketing plan.
Full Brand Launch
- Everything in Brand Launch, plus
- One half-day photo/video shoot (10 edited photos, 2 short reels)
- One-platform launch ad setup (ad spend separate) and
- Launch-week performance report.
Mini identity kit is not a full identity system. Website development, printing and advertising budgets are separate.
2. Social Media & Digital Marketing
Starter
- Management of 1 platform
- 12 designed posts/month (single images and carousels; no video)
- Captions, hashtags and monthly content calendar
- Scheduling and publishing
- One monthly strategy call and performance report
Growth
- Management of 2 platforms
- 18 content pieces/month: 12 designed posts and 6 reels
- Content strategy, captions and calendar
- Scheduling and publishing
- Weekday community management within agreed hours; replies within 1 working day
- One half-day shoot/month
- Monthly strategy session and report
Premium
- Up to 3 platforms
- 24 pieces/month: 14 designed posts and 10 reels
- Advanced strategy and copywriting
- Scheduling, publishing and community management; priority replies within 4 working hours
- Campaign planning and coordinated execution
- One full-day and one half-day shoot/month
- Competitor/performance analysis, biweekly strategy sessions and monthly report
Paid advertising, ad spend and additional shoots are excluded.
3. Content Creation & Production
Shoot & Event
- Half-Day Shoot (up to 3 hours): GH₵3,000, One photographer, 15 edited photos, 1 short reel and 2 revision rounds.
- Event Coverage (up to 4 hours): GH₵3,500. Photo/video coverage, 30 edited photos and 1 highlight reel.
- Delivery within 5 working days.
Full-Day
- Photo/video crew for up to 8 hours
- 30 edited photos and 3 reels
- Colour grading
- Two revision rounds
- Delivery within 5 working days.
Brand Film
- Concept development and script
- One to two shoot days
- One 60–90 second brand film plus 3 cutdowns
- Licensed music
- Two revision rounds
Confirm location, logistics, talent, props and additional production requirements before booking.
4. Paid Advertising & Performance Marketing
Setup
- Account review
- Campaign objective/structure
- Initial audience plan
- One-platform configuration and
- Basic tracking/launch-readiness review.
Starter
- One platform and one campaign.
- Audience targeting and creative testing using client-approved assets
- Monitoring
- Optimisation and
- Monthly report
Growth
- Meta and Google Ads management
- Retargeting and A/B testing
- Optimisation every two weeks
- Monthly report and recommendations
Scale
- Multi-platform, multi-campaign management
- Conversion tracking and results dashboard
- Weekly optimisation
- Monthly strategy review
Advertising spend is separate. New creative, landing pages and advanced tracking are quoted separately.
5. AI Creative Production & Engineering
Concept & Moodboard
- One agreed concept
- Creative direction
- Visual references
- AI moodboard and recommended visual style.
AI Image Package
- 5 AI visuals from an approved brief,
- Agreed visual direction/brand styling
- Agreed output sizes and
- Final digital files.
AI Video
- One concept
- One AI-assisted 15–30 second video
- Editing, assembly, captions and licensed music
- One final file
Campaign Bundle
- One concept and visual direction
- Up to 5 visuals
- One AI short-form video
- Assets aligned with approved direction
Two revision rounds. Voiceovers, complex character consistency, advanced compositing and extra formats are quoted separately. Commercial use follows the applicable tool licence. Never fabricate reviews, testimonials or before/after results.
6. Training, Coaching & Workshops
Private Coaching
- One private session on one agreed topic
- Practical guidance
- Clear next step
Coaching Plan
- Three private sessions around one learning or business goal
- Exercises between sessions
- Progress review
Group & Corporate
- Instructor-led training on an announced topic, demonstrations, exercises and takeaways.
- May include digital marketing strategy, social media, content creation, Ads, AI prompting, personal branding and analytics.
Group & Corporate
- Half-day session tailored to team goals, practical exercises/materials and summary of takeaways/action points.
- May include digital marketing strategy, social media, content creation, Ads, AI prompting, personal branding and analytics.
Bespoke corporate programmes use Request a Proposal.
7. Web & Digital Solutions
Digital Presence Audit
- Review agreed platforms.
- Check brand consistency.
- Assess brand messaging.
- Identify gaps and improvements.
Landing Page
- Define the main objective.
- Plan page structure and content.
- Align design, CTA, and lead capture.
- Build a mobile-friendly page and test it.
Business Website
- Planning, sitemap and on-brand design
- Agreed core pages such as Home, About, Services and Contact
- Content placement, CTAs and contact forms
- Mobile-responsive development, testing and handover
Website Launch
- Brand direction and messaging alignment
- Website planning, design and development
- Brand asset/content integration
- Pre-launch checks and launch plan
Website pricing depends on page count, copywriting, integrations, revisions, hosting/domain and maintenance. Development is via a vetted technical partner; confirm partner costs before quoting.
8. All-in-One Growth Packages
Brand Starter
- 2 platforms; 16 designed posts and 4 reels
- One half-day shoot/month
- Meta ads setup and management, one campaign
- One email campaign/month
- Monthly strategy call and report
Brand Growth
- 3 platforms; 24 posts and 8 reels, plus community management
- Two shoot days/month and one live event coverage
- Meta + Google Ads, retargeting and A/B testing
- Two email campaigns/month and welcome flow
- Biweekly strategy sessions and results dashboard
Brand Dominance
- 4 platforms; 30 posts and 12 reels, with full community management
- Four shoot days/month, two live events and one brand film per quarter
- Multi-platform ads, conversion tracking and weekly optimisation
- Weekly emails and full automation
- Weekly strategy calls, quarterly brand review and priority support
Ad spend is separate. Three-month minimum commitment; billed monthly in advance. Bundles are not customised.
Commercial Terms
- Monthly retainers are paid in advance and require a three-month minimum commitment.
- Project-based services: 50% upfront and 50% before final delivery.
- Advertising spend is never included in service fees.
- Identify third-party costs, hosting/domain fees, printing, travel, talent, props, additional revisions and other out-of-scope items in the relevant proposal.
- Confirm scope, timelines, deliverables, revision limits and client approval responsibilities in writing before work begins.
Not Sure Which Service You Need?
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